How to Choose a Successful Facebook Marketing Strategy?

Waarom heeft u een Facebook Marketing Strategie nodig? Met twee miljard mensen die Facebook maandelijks gebruiken, is het veruit het populairste social media platform.

However, you will need an excellent Facebook marketing strategy if you want your business to stand out among the 50 million businesses on Facebook!

Facebook ads are the cornerstone of many small businesses' marketing strategies. But in addition to your ads, you should also pay attention to the content of your page.

Facebook likes to keep users on its website as long as possible. And they want you to help with that with your page. In order to do this properly, you need to get to know Facebook better. After all, you want Facebook to show your Facebook posts to your fans and their friends in the news overview.

How to choose a successful Facebook marketing strategy? Choose a well-developed marketing plan with an effective Facebook strategy. You can choose a Facebook marketing strategy by following these 7 steps: setting goals, determining the target audience, determining the budget, planning attractive content, planning attractive ads, daily monitoring, and conducting A/B split tests. Or you can ask Django vzw to develop a Facebook marketing strategy for your home business.

Why a Facebook strategy?

Today, it is impossible to imagine life without Facebook and the online time that many people spend there.

Facebook marketing is a crucial part of many small businesses, freelancers and home workers.

Getting Facebook marketing results is easier with a marketing strategy. That is why we speak of a Facebook marketing strategy.

I notice time and again that many companies have a business strategy but no Facebook strategy. But just as advertising on Google is best done with a Google marketing strategy, you can achieve better results with a Facebook strategy.

Of course, you do not necessarily need to have a Facebook strategy, but what do you want to achieve with Facebook? Do you know if your target group is active on Facebook and what their needs are? A minimal time investment in creating a strategy will provide you with answers to these questions and ultimately achieve positive results with the use of Facebook.

A successful Facebook strategy fits within a well-developed marketing plan.

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Build a successful Facebook marketing strategy with these 7 Steps

Here are all seven steps in detail, so you have all the information you need to get started with your Facebook marketing strategy:

  1. Set Goals
  2. Determine Target Group
  3. Determine your budget
  4. Plan attractive content
  5. Plan equally attractive advertisements
  6. Monitor daily
  7. A/B split test

1. Set Goals

The very first step in your Facebook marketing strategy should be goal setting.

What results do you want to achieve with your Facebook marketing strategy?

Are you trying to build brand awareness, increase website traffic, raise your engagement rates, gain leads through your Facebook business page?

Once you have defined your goals, you can adjust your Facebook marketing strategy accordingly.

There is no one-size-fits-all Facebook marketing strategy. By setting goals, you ensure that your strategy is tailored to your specific needs.

So where do you start? When setting goals for your marketing efforts, it is a good idea to use the SMART strategy.

That is, setting marketing goals that are specific, measurable, achievable, relevant and timely.

  • Specifics: Can your objective be explained in a clear way?
  • Measurable: Can you measure whether your objective has been achieved? 
  • Acceptable: Is your objective acceptable to your target group and your team? 
  • Realistic: Is your goal achievable? 
  • Time-bound: Does your objective have a starting and ending point?

For example, instead of stating that your goal is greater brand awareness, your goal could be to gain 1,000 followers in three months.

This is a SMART objective because it is specific, can be easily tracked and measured, is realistic and has a time component.

If you want more leads and sales, you may have, for example, 30 leads at the end of the month and less than €10 per conversion.

Setting SMART goals can help you determine whether your Facebook marketing strategy is working.

2. Determine your target group

Facebook marketing is useless if you do not reach the right people. That is why it is so important to determine the right target group!

Whether your target audience consists of grandmothers, gamers or graphic designers, chances are they are on Facebook.

You just need to know how to find them.

Your Django consultant can calculate the optimal target group with Facebook marketing software in a complete marketing plan. Contact us for more information.

3. Set your budget

The next step in your Facebook marketing strategy is to plan your monthly budget.

As the old saying goes, you have to spend money to make money. This has never been truer when it comes to your Facebook marketing strategy.

This social network is a very money-motivated platform.

As long as you are willing to put some money behind your posts and ads.

Facebook can bring your page to the attention of people who might otherwise never have heard of it!

4. Plan attractive content

Now that you have your goals and target audience in mind and have planned your budget, it is time to start preparing content to post on your Facebook page.

We recommend scheduling posts about a month in advance and keeping a regular posting schedule, such as five posts per week.

This way you can diversify the topics you post about, take into account upcoming holidays or events, and keep your posts consistent.

By planning content ahead, you can also ensure that you only publish high-quality content at the best possible times.

The last thing you want is to publish something hastily on a whim!

Many marketing companies have access to scheduling software that allows you to plan your content in advance... you don't have to worry about placing it manually.

Google is not the only one who loves image content - Facebook does too!

It is a good idea to add an image, infographic, video or gif to every post you make.

On average, Facebook posts with images get more than twice as much engagement as posts without images.

That said, users are also more likely to share the content of posts with videos and even receive more organic engagement than posts with still images!

When selecting images and videos for your posts, remember these simple tips:

  • People's eyes are naturally attracted to images with faces in them.
  • Clear, high-resolution images are vital!
  • Stay away from boring photos.
  • Only 15% of Facebook videos are viewed with the sound on. Make sure your video conveys the right message, even without the use of sound.
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5. Plan equally captivating advertisements

Many of the same strategies behind creating engaging Facebook content can be applied to creating quality Facebook ads.

You will want to keep the same tips in mind about using clear.

Clear pictures with faces in them and videos that convey meaning without the need for sound.

However, Facebook ads have a few more rules when it comes to images.

  • The image sizes for a Facebook conversion ad and a page as ad are 1200 × 628 pixels and 1200 × 444 pixels respectively.
  • Also, these images should not contain more than 20% text. This may make finding/creating images a little tricky.
  • You can cover your bases by hiring a good marketing company or graphic designer.

Django vzw delivers marketing design servicesbecause home entrepreneurs deserve professional online marketing.

6. Daily monitoring

Once you have planned your messages and created your ads with an efficient budget.

The next step of our Facebook marketing strategy is to monitor your Facebook account.

We recommend that you check your account every day to respond to comments or messages on your Facebook Messenger.

And make sure that all your planned content is posted correctly.

It is no secret that people like to interact with brands.

In fact, 71% of consumers who have had a positive interaction with a brand on social media are likely to recommend it to others!

Facebook users may feel discouraged to use your account if they see that comments go unanswered and messages are poorly responded to

7. A/B Split Test

Now that your Facebook marketing strategy is up and running, you need to continuously optimise everything.

The key to an effective Facebook marketing strategy is A/B split testing.

This is when you compare small variations of a strategy to find out which aspects work best.

Through your tests, you can find out which days and times are best for you to post...

...which types of content resonate best with your audience, which ads are most effective, and much more.

Even after you have found the best days and times to post.

You still need to keep checking your statistics because the data can change depending on the time of year!

Facebook offers numerous useful statistics for A/B split testing to help you optimise your Facebook marketing strategy easily.

To access Facebook insights, simply click on your Facebook page and click on "Insights" in the top bar, right next to "Notifications".

Facebook Ads Manager gives you statistics about cost per click, click-through rate, total advertising reach and more!


U kunt overwegen om software van derden te gebruiken voor een meer diepgaande analyse van uw advertenties. Veel sociale media marketing bedrijven kunnen u voorzien van unieke statistieken en professionele analyses. Overweeg om de hulp in te roepen van Django vzw als u begint aan uw Facebook-marketing strategie.

These were 7 steps you can use for your successful Facebook marketing strategy. Feel free to combine the strategies. Respond to where your audience is with the right piece of content. Post a short video when you know your target audience is probably on the go and can take a quick look on their phone. And go live when your fans can really sit down and listen to the valuable information. In this way, Facebook marketing can be successfully developed within your marketing plan.

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